PACKAGING
A group of driven entrepreneurs approached Honey with the idea to build a brand for cannabis edibles that would challenge the norms of the cannabis industry. Once the name, Jane, and supporting brand elements were developed, I was tasked with creating custom packaging that would offer a unique and memorable experience to the consumer.
Regulations around cannabis packaging are ever-changing, and this project was no exception. Through iterations I explored various sizes, child-safe mechanisms, and prototype forms. Ultimately, the custom sleeve and drawer format brought the brand to life across multiple surfaces and yielded a few hidden design secrets throughout.
Studio: Honey | Creative Director: Ashley Rodseth | Senior Designer: Dustin Avilla