BRANDING / PACKAGING
When the Rogers Family came to Honey looking for a rebrand for their 40-year-old company, San Francisco Bay Gourmet Coffee, I got the opportunity to lead design on concept development and packaging application. The chosen concept was highly influenced by what we experienced on the trips to SF Bay’s farms in Tapachula and Kona. I drew inspiration from the textures of the regions we visited, the hand-lettered signage painted by artisans, vibrant colors from buildings on and around the farm, and so much more. The ultimate goal was to create a recognizable, consistent, more elevated look across all of SF Bay’s brand elements and packaging.
Studio: Honey | Creative Director: Ashley Rodseth | Senior Designer: Dustin Avilla